Post by account_disabled on Mar 11, 2024 6:31:05 GMT 1
Imanaged to catch up with Luca Colombo , marketing director of Microsoft's Online Services Group , on vacation to talk about what's new in Windows Live Hotmail and Microsoft's online strategy. Hi Luca, since many associate Microsoft's online services with MSN, I ask you to explain to us what the mission of the OSG group is Online Services Group is Microsoft's online division which aims to develop and disseminate online services and content for the consumer world. Responsibilities for MSN and Windows Live products fall within this division. Luca ColomboBefore the launch of Windows Live services, all consumer activities in the online sphere referred only to the MSN brand and hence the association made by many with all of Microsoft's online services.
The introduction of the new brand in relatively recent times and the progressive India Mobile Number Data transition from MSN products to Windows Live (some examples are the transition from MSN Messenger to Windows Live Messenger – September 2006 – and from MSN Hotmail to Windows Live Hotmail – May 2007) they will certainly help to increase the diffusion and recognition of both brands. Having said that, it is perhaps useful to specify the difference between MSN products and those under the Windows Live umbrella. Historically, the MSN offer ranged from content areas (from the home page to the channels related to it) up to services such as search engine, email, IM, etc. In 2005 it was deemed appropriate to make a distinction between products and services based on the type of consumer and their related needs.
In short, we chose to develop products for two types of users: those who prefer a pre-programmed browsing experience and those who instead prefer strong customization components within the services of their interest. To understand the differences, just think of the MSN home page , where the content is built by an editorial group where the user is left with only a few customization options that operate locally (for example the color composition of the page or the Weather) and the access page for Live services launched at the end of 2005. This page, which presents only the search box upon first access, is totally customizable by inserting RSS feeds or adding gadgets arranged with simple drag & drop to your liking .
The introduction of the new brand in relatively recent times and the progressive India Mobile Number Data transition from MSN products to Windows Live (some examples are the transition from MSN Messenger to Windows Live Messenger – September 2006 – and from MSN Hotmail to Windows Live Hotmail – May 2007) they will certainly help to increase the diffusion and recognition of both brands. Having said that, it is perhaps useful to specify the difference between MSN products and those under the Windows Live umbrella. Historically, the MSN offer ranged from content areas (from the home page to the channels related to it) up to services such as search engine, email, IM, etc. In 2005 it was deemed appropriate to make a distinction between products and services based on the type of consumer and their related needs.
In short, we chose to develop products for two types of users: those who prefer a pre-programmed browsing experience and those who instead prefer strong customization components within the services of their interest. To understand the differences, just think of the MSN home page , where the content is built by an editorial group where the user is left with only a few customization options that operate locally (for example the color composition of the page or the Weather) and the access page for Live services launched at the end of 2005. This page, which presents only the search box upon first access, is totally customizable by inserting RSS feeds or adding gadgets arranged with simple drag & drop to your liking .