Post by account_disabled on Mar 14, 2024 5:43:28 GMT 1
Marketing in basketball: interview with the DS of Latina Basket For the interviews section of Pop Up Magazine, today we talk about marketing in basketball, and more specifically we will try to further investigate the association between marketing and corporate communication with the world of basketball, with everything that follows from it. To do this we relied on Luca Rallo, DS of Latina Basket, active in the national A2 championship and teacher at the SIDA Group Institute in Ancona. I thank Luca in advance for his availability, our collaborator Fabrizio Paradiso for choosing the questions with me and the official photographer Sonia Simoneschi for providing us with the photographic material, which completes the interview.
Good morning Luca, you are the Sports Director of Latina Basket in Find Your Phone Number Serie A2, but also a marketing and communication teacher, as well as being a journalist, with a past as a coach and mini-basketball instructor. In short, a very respectable professional profile. Tell us a little about yourself and what your typical working day looks likeā¦ My typical day takes place mainly between the office and the sports hall. In fact, I try to attend almost all the first team's training sessions, both in the morning and in the afternoon. The rest of the time, in the office, we plan the various activities. Obviously, interspersing them with what may be daily emergencies, with the great collaboration of all the staff, and especially of the Team Manager, always available to solve the team's problems. In short, we never get bored. In my free time, I organize my teaching in the fields of social media and sports management.
Let's start with a consideration of yours regarding the combination of marketing and basketball: how important is sports marketing, especially in a country like Italy, where in this case, unfortunately, there isn't a lot of money circulating in basketball (except perhaps in Serie A)? Having new ideas to bring to sport and basketball specifically is essential. Abroad, the match is a small part of what is considered a real event: the match on the pitch is surrounded by the most disparate collateral activities, not only during the interval, but also before the start and especially at the end . The public is constantly involved, generating an important turnover for the clubs to survive beyond the sponsors and the ticket office.
Good morning Luca, you are the Sports Director of Latina Basket in Find Your Phone Number Serie A2, but also a marketing and communication teacher, as well as being a journalist, with a past as a coach and mini-basketball instructor. In short, a very respectable professional profile. Tell us a little about yourself and what your typical working day looks likeā¦ My typical day takes place mainly between the office and the sports hall. In fact, I try to attend almost all the first team's training sessions, both in the morning and in the afternoon. The rest of the time, in the office, we plan the various activities. Obviously, interspersing them with what may be daily emergencies, with the great collaboration of all the staff, and especially of the Team Manager, always available to solve the team's problems. In short, we never get bored. In my free time, I organize my teaching in the fields of social media and sports management.
Let's start with a consideration of yours regarding the combination of marketing and basketball: how important is sports marketing, especially in a country like Italy, where in this case, unfortunately, there isn't a lot of money circulating in basketball (except perhaps in Serie A)? Having new ideas to bring to sport and basketball specifically is essential. Abroad, the match is a small part of what is considered a real event: the match on the pitch is surrounded by the most disparate collateral activities, not only during the interval, but also before the start and especially at the end . The public is constantly involved, generating an important turnover for the clubs to survive beyond the sponsors and the ticket office.